Health Beauty Spa

Do you go to the spa? The response may well be “yes.” Spas used to be for the wealthy and celebrities, but now they are a more diversified business serving a wide range of incomes and ages with different time commitments, and offering their reviving benefits to everyone. The expanding spa business brings in .7 billion in revenue every year, the International SPA Association (ISPA) says.

There has been immense growth in the spa industry during the past decade; therefore, spas are having a hard time filling the empty spots for estheticians, technicians that do nails, cosmetologists, and other people who specialize in beauty. People with experience in the spa business are called upon when a new spa opens up or an older spa remodels to make more space; many of the openings are in places like exotic islands in the tropics or exciting ski resorts.

For future employees and people presently employed in the beauty profession, the U.S.  Department of Labor tells us that employment in the personal appearance field will grow by 14 percent by 1016, with most of this growth being in full-service day spas.

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You Want to Open a SPA?

8 Myths & Advice to Avoid Costly Mistakes

While I was at a recent show, I met few new spa owners who have been in the business for one or two years. Unfortunately, they are having difficulties making ends meet and they were seeking our help to avoid closing their doors.  This is extremely sad … Of course, they all envisioned building a beautiful and SUCCESSFUL business. However, some essential planning steps to insure long term success and sustainability were not addressed.

Venturing into owning and operating a spa is sometimes taken lightly.  Many entrepreneurs feel that because they are successful business people in other fields or because they have an MBA, they can plan and operate their spa without spa industry experience, professional advice and/or expert assistance. 

A lot goes into planning and positioning a spa for success.  Here are 8 myths and some valuable advice to help you save time and money.

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When you book a break at a spa hotel, you might be looking forward to a relaxing Swedish massage, allowing you to rest and relax for a blissful hour. Or maybe you have an age-defying facial in mind, and are hoping to head home with a beautiful spa glow? But, if you are an adventurous individual, are you open-minded enough to try one of the new, increasingly weird but wonderful spa treatments available today?

If the idea of a bird poo facial doesn’t turn you off, and you don’t really mind tiny fish nibbling at your feet, read on.

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The new metro sexual male phenomenon has taken over all the spheres of our existence. With men increasingly lending themselves to household chores, it is almost taken that they are not to lag behind in taking care of themselves. The rise in the number of spa-going men is ample proof this very fact. And though an increasing number of men are swearing by their personal experience at a spa, this is only the tip of the iceberg. While men constitute an incredible 35% of the spa industry’s clients, this figure is projected to grow exponentially in the coming years. This not only goes on to show that men have started buying the concept of healing through therapy, but preferring spending time at a spa over playing a round of golf.

Having said this, it remains equally true that men typically hate mush. Sensing this, the spa industry, which desperately wanted to include men into its female dominated bastion, started projecting the spa experience as a necessity instead of luxury, and naming massage as a therapy instead of mere pampering, and successfully so. Today the industry is more than reaping the benefits of the seeds sown, and is witnessing a booming number of males thronging to spas to get a taste of life.

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