So you have opened your Spa doors and you now sit in your beautiful Spa eagerly awaiting customers to come flying through the doors and make you lots of money. For some Spas in very visible, high-traffic locations such as hotels, this does happen. More often than not though, the process takes a bit longer and requires marketing. Even if your Spa does start with a bang, it’s always wise to have a marketing plan in place and to keep up your marketing initiatives. You never know when the next economic dip could arrive unexpectedly or perhaps the competition moves in next door! Here are seven inexpensive marketing tips for assisting you in making your business a success.
1. Own a website
You must have a website in this day and age and this needn’t cost you a fortune. Don’t be shy to shop around for website quotes. Ask to see previous work and find a web designer who is both a good designer and who has search engine optimisation (SEO) knowledge. It’s no use just having a pretty picture online that no-one can ever find, so be sure to quiz your potential designer on their SEO knowledge and design your site with content in mind rather than beauty. Of course, your site has to look visually great, but it should also be optimised for the web in terms of content and keywords. For example, when someone types in “Spa” or “Dayspa” into Google, you want your website to pop up on the homepage.