The new metro sexual male phenomenon has taken over all the spheres of our existence. With men increasingly lending themselves to household chores, it is almost taken that they are not to lag behind in taking care of themselves. The rise in the number of spa-going men is ample proof this very fact. And though an increasing number of men are swearing by their personal experience at a spa, this is only the tip of the iceberg. While men constitute an incredible 35% of the spa industry’s clients, this figure is projected to grow exponentially in the coming years. This not only goes on to show that men have started buying the concept of healing through therapy, but preferring spending time at a spa over playing a round of golf.
Having said this, it remains equally true that men typically hate mush. Sensing this, the spa industry, which desperately wanted to include men into its female dominated bastion, started projecting the spa experience as a necessity instead of luxury, and naming massage as a therapy instead of mere pampering, and successfully so. Today the industry is more than reaping the benefits of the seeds sown, and is witnessing a booming number of males thronging to spas to get a taste of life.