Catalog Marketing Ideas for Your Beauty Shop

You can promote your various beauty products with the use of catalogs. The printed materials are a multi-page marketing tool that you can use to provide information about the items that you offer. It is important to have special offers and promotions to attract people to purchase your beauty supplies. With the use of colorful catalogs, you will be able to catch the eyes of your prospective clients. Below are some catalog marketing ideas that can give a boost to your beauty shop:

1. Beauty Care Tips:  Provide tips in caring for the face, skin, hair, and nails. A printed material containing these kinds of information can be valuable to customers. You can put short and helpful tips on selected pages of your catalogs. You may provide skin care tips on the page next to the one that contains a marketing copy for soaps.

2. Discount Coupons: Provide a coupon for discount on make-up kits, soaps, body massage oils, and hair treatment products. The last page of your prints can contain discount coupons. Clients can cutout the coupons and present them to your beauty shop.

3. VIP Cards: You can provide a VIP card to repeat clients using a catalog printed on 10 pt, Cardstock, Gloss and Matte. You can offer one VIP card per catalog. With the use of the VIP card, clients can have a free make-over at a salon, which is near your beauty shop’s location.

4. Directories: Provide a directory of other beauty stores, beauty spa, and salon at your locale. You can also provide your company’s telephone number, address, e-mail, and website so that clients can contact you.

5. Survey Form: One page of your catalogs can serve as a survey form. This can help you to gain comments and responses from clients. With the use of catalog survey form, you will be able to know what customers think about your products.

These are helpful catalog marketing ideas that you can use to sell your beauty products. Search for a reliable printing company near your place to help you create marketing prints. You can read online printing reviews to learn about various printing services that suit your needs. You can also type in printing in Santa Barbara, CA, for example, to search for local print shops.